Following are five ways that can help increase your rankings in the search engines and acquire much needed exposure.
Traffic Exchanges
These are exceptional tools when used right. It can be used with great success when dealing with MLM, affiliate marketing and home based business opportunities.
One of the ideal ways to use traffic exchanges is to create your own separate landing page for the product or opportunity you’re promoting. Always try to stand out from the crowd by using something other than what all the other affiliates are using. You can build your own landing pages for free here: http://www.yoursqueezepage.com/?ref=5161
Then by simply enticing other surfers with some free information and using an autoresponder to capture their study and email address you can swiftly build your own opt-in list of interested prospects. Getresponse.com is a good option, and has a paid and free option.
Write a Newsletter
While this might seem time consuming, it really doesn’t have to be. There are hundreds of article directories floating around with articles written by experts in nearly each field. Infogoround is a very good one.
Simply use them within the guidelines prescribed by the directory and author, add a few lines from yourself as an introduction and throw in an ad and you’ve got yourself a newsletter.
Write and Submit Your Own Articles
As the previous point shows, there are many hundreds of article directories out there and literally thousands of web sites, ezines and newsletter publishers looking for new and one-of-a-kind content each day. In Isnare.com you can submit 5 articles to thousands of directories for $10.
By writing your own articles and including a link back to your site you’re not only branding yourself as an expert but also creating valuable back links to your site. This is a large bourgeois when it comes to search engine rankings which bring the ideal free traffic.
Online Communities and Forums
By joining online forums you can also acquire back links to your site by posting comments and using a sig file with your links in it.
Beware though that most forums frown on blatant advertising. You have to attempt to add something of worth with your posts or you might get banned. Adlandpro is one of the ideal online communities to promote your business. You can join here: http://www.startyourownbusinessonline.com/adlandpro.htm
Exchange Links
This might actually be the most difficult tactic. You must find sites that are in the same niche as yours but not necessarily in direct competition.
You also have to find sites that already have a good ranking in the search engines for this to be effective.
Always approach any site owner with grace and dignity. Be diplomatical and courteous. Remember, you attract more flies with honey than vinegar.
Use all five of these tactics on a regular basis and you’ll surely see a climb in traffic and search engine ranking.