Most of the online marketing people know that the power of the article marketing to promote their products and services to earn money on the Internet. But, the confusion question is which one is better, long articles or short articles to post?
Mostly online article marketing experts state that “the articles should be in between 400 words – 600 words, you can also add 50 more words or you can write 50 words less”. But, I disagree because of these three following good reasons.
Reason #1: Not Enough Details: In article marketing, articles are written to sell the products or services. So, the business people hire someone to write very informative calibre articles on their products or services to increase the traffic to their website. Even though this is very good approach to improve the profit of their business, but as a normal article reader, we will look for the information as much as possible, I usually look for the details that go away from what a general article will give out.
It is annoying; when the reader just get the tip of iceberg, even the particular information might already known by the reader and / or it not contains the meat of subject. If the article is demand of information, then the reader conclude that the website owner is only interested in selling their products or services than providing the information on their products. The website owners should educate the reader on particular subject, make them interested on the topic and then bring the viewers to get into other pages of their web site.
Reason #2: No Experience or No Expertise: Most of the articles are written by those people, who have a tiny or no experience in the subject/on the subject/ with the subject. Through official sources you can find most of the information in majority of the articles which are goggled.
I don’t know about the other World wide web surfers, but when I am surfing for information, I will look for real and individualized experience like what tips will work for you, how you did, which are not worked and why it is not worked? This type of information saves me from doing same mistakes and gives the information about how to do it in superior way. It is also borrows some air of truth to whatever you are making in income pitch.
Reason #3: Many articles will explain what to do, but very few articles only explain what not to do. Many article writers concentrate on “How To” articles, these articles are fine, but these articles will take time to explain what not to do. If the reader is going to purchase something, then that reader will look for “What Not to Do” information rather than “What to Do”. If your article writing is good enough, then reader will not get bored irrespective of number of words, isn’t? So, make interesting point in your articles and more importantly your content should be lively enough as well.