Posts Tagged ‘Marketing’
September 17th, 2011 | 
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Many Doylestown businesses want to use world wide web video marketing as they know it is becoming a must-have marketing strategy today. Unfortunately, many don’t exactly know how world wide web video marketing works or how they can get started. Additionally, they are not sure what content to place in the videos to make them the most effective.
Consumer Trends
First, its important to take a look at the shift in consumer behavior. There is a New Media revolution going on with online video today. There are 26 billion online videos viewed per month alone in the U.S. and they make up 60% of all world wide web traffic. This has impacted the world wide web landscape so much so, that YouTube is now the #4 Search Engine. Part of this shift is due to the Mobile
Media Revolution: the mobile phone market. There are four times as many mobile phone users as world wide web users this day and 30% of phones use high speed data services to access the internet. Phones like iPhone, BlackBerry and Android being the most popular.
Paradigm Shift.
This is a large paradigm shift and if you are a Doylestown business owner you need to be where your customers’ eyeballs are: online and on their phones. Let’s look at the Dark Ages before 2004. There was no YouTube, Facebook or Twitter. In 2004, Facebook came on the scene and this day it has 500 million active users. That’s more than the population of the United States. In 2005, YouTube was born and this day it’s serving 2 billion videos a day. According to YouTube statistics, each minute 24 hours of video is uploaded to YouTube. Twitter only started in 2006 and this day there are 50 million tweets a day! People are on the world wide web and on mobile media looking at videos, sharing information and finding products and services.
New Media for Local Marketing.
Many businessmen and businesswomen who want to participate in New Media might wonder if new media works locally? The answer is an emphatic “yes”. More that 30% of all world wide web searches are local and include their location in the search. Google will even give you local search results even if you are not specifically asking for them. If you do a local world wide web search for products or services and add the town or city, Google will generate a list of the most favourite links. On the top of the page in the shaded box and on the right hand column it will show the paid ads. Sometimes the results will include Google Maps and video thumbnails. Statistically, videos will get a higher click rate that plain text links and optimized videos can continue to come up in Google searches month after month after month.
Internet Video Marketing Strategy.
Internet video marketing starts with the video production and then distribution. Doylestown businesses should work with a professional world wide web video marketer as they will use Video SEO (search engine optimization) to have the world wide web videos rank well on local searches. What is the use of spending time and money producing videos if no one will find them or if they do not come up on local searches? Optimized videos will be found by their target market on local searches for the specific search keywords.
Video Content.
Videos that give great, relevant content to the viewer are more easily shared and have greater longevity on world wide web searches. Doylestown businesses should make short 1-3 minute videos that solve the viewers’ problems or answer the businesses’ most frequently asked questions. For example, a dentist could make a video with advice on how to maintain a whitened smile 30% longer. A chiropractor can show how to decrease back pain in-between visits. A restaurant can do a swift video on how to prepare one of their one-of-a-kind recipes. The ideas are endless as long as they wage valuable information to the consumer, and that consumer will share that video if they like it.
The shift in consumer behavior can be a great boon to businesses who can easily tap into the world wide web and use world wide web video to market, promote, brand and expose their business. The competition for video search results is low right now and those businesses who begin distributing videos for world wide web video marketing will be way ahead of their business competition and on their way to impacting their local consumers.
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World wide web Marketing Ideas-Recycle
Internet marketing ideas can be recycled.
What does that mean, lets list some ways you can resurrect old thoughts.
Go back over rough drafts of articles you wrote or started and quit.
A company you approached for an out sourcing task but couldn’t get together with them for some reason, reappraise them maybe someone left, their policy changed, something is different. It might spark a new business relationship or new ideas.
Advertising that you ran ages ago, or campaigns that were considered but didn’t make the cut. They can renew themselves or initiate new thoughts.
A seminar you went to and spent $ $ $ on, you place the brochures aside and their they sit buried under paperwork or magazines. Go back over the agenda and notes of that experience, there is a golden nugget of an intent in their.
Products you previously promoted but stopped. If the company is still in business and successful they changed or maybe reinvented themselves, go back and see what their up to?
Keyword lists, yes keyword lists, a great place to find world wide web marketing ideas that you can recycle. If your like me you make them up all the time, when your watching TV, or a thought comes into your head while sitting in front of the monitor. I will make up 30 to 50 keyword phrases at a time, then begin to research them 3-5 at a time to come up with the keyword titles for my articles and videos. Some get tossed aside and forgotten about, find those list and research those tossed keywords there is a winner in their.
Well it might seem like commonsense but I hope I recommended some ways, or gave you new ideas of ways to come up with fresh or revitalized ideas. So dig around and find some world wide web marketing ideas that you can recycle.
Note:
If your serious about building your affiliate/ or world wide web marketing business and making an income at it I advocate a group who has been a real positive influence on my progress in this business go to:
http://AffiliateBusinessHere.com
Jeffrey Randolph
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